At start
| Objective | Learn what business models are and how to find yours using hypothesis generation and testing | ||
| Summary | A startup is not a small company, it is a temporary organization in search of a business model. You can (and should) start this search process as early as possible, ideally already during your University research project. This workshop teaches participants how to successfully conduct the search process by generating and testing hypotheses about the potential business. | ||
| Content | The business model canvas Value proposition and market segments Hypothesis generation and testing | ||